Formação Científica, Cultural, Social e Ética 1 ( Introdução às Ciências Empresariais ) - Comunicação, Cultura e Organizações - Sem Ramos - Especialidades

ECTS / Credit Units
Year: 1 / 1º Semestre
Plan: 2016/17
Scientific Area: FCC
Level: Básico

Semestral Hour Load

Theorical: 28.00
Theorical-Pratical: 28.00
Pratical and Laboratorial:
Tutorial: 21.00


Assigned Internship Hours:
Assigned Projects Hours:
Assigned Fieldwork Hours:
Assigned Study Hours:
Assigned Evaluation Hours:

Degree having this Course

Degree - Branch Degree Plan Year
Engenharia Electrónica e Telecomunicações - Sem Ramos - Especialidades 2014/15
Engenharia Electrónica e Telecomunicações - Sem Ramos - Especialidades 2014/15
Engenharia Informática - Sem Ramos - Especialidades 2010/11
Matemática - Sem Ramos - Especialidades 2015/16
Comunicação, Cultura e Organizações - Sem Ramos - Especialidades 2016/17
Línguas e Relações Empresariais - Sem Ramos - Especialidades 2013/14
Design de Media Interactivos - Sem Ramos - Especialidades 2010/11

Teaching Staff

Agostinho Renato Mendonça Marques
Agostinho Renato Mendonça Marques

Ensino teórico-prático
Ricardo Nuno Teixeira Gouveia
Ricardo Nuno Teixeira Gouveia

Responsável pelas Pautas
Ensino teórico

Course Information

Course Objectivs

1 - The student should develop a general perspective about the organizations in general and of the companies in particular, as well as the relations of these with the environment, with the management, and with the manager;


2 - The student must understand and differentiate the multiple dimensions (strategic tactical and operational plans) involved in the business activity;


3 - The student will be familiar with the contents associated with the structuring functions of the management (planning, organization, direction and control) as well as their interrelationships;


4 - The student should be able to handle some analytical tools, derived from the functions of the management, in order to reach the business objectives;


5 - The student should be able to identify the main themes and concepts associated with commercial, human resources, financial and production functions;


6 - The student will be familiar with the concept called entrepreneurship, as a phenomenon capable of identifying a market opportunity, presenting a business model that can create value and, at the same time, generate employment.


Evaluation Criteria

The assessment of the students' learning of the Curricular Unit - Introduction to Business Sciences . is done by using a periodic evaluation system, which implies the realization of two frequencies (multiple choice system). Each frequency has a weight of 50% in the calculation of the final grade. Students with a final grade of 9.5 or higher will be approved.
1st written test (without consultation) 50%
 2º Written test (without consultation) 50% - (All the material taught in classes up to that date)
Any of the frequencies can be recovered at appeal time, although at most one.
In both frequencies the criterion of minimum grade (8 values) is applicable.
Access to the complete season is forbidden to students who have been excluded or missed the two moments of the evaluation of the normal season or have obtained two marks lower than the minimum grade, with the exception of students who are student workers.
Only student workers can recover 100% of the final mark in the examination of the resource season or in the special season;
Students who submit to grade improvement will be evaluated by the total contents of the program;

Program Resume (get program detail)


? Organizational phenomena and business activity

? The company as a social organization

? Purpose of for-profit organizations

? The company in a systemic perspective

? General environment and task environment

? Stakeholders and shareholders

? The growing entrepreneurialism of society

? Customers, market and competition


? What is Management (concept, levels and functions)?

? The evolution of management thinking


? The role of the manager (tasks and aptitudes)

? Sub-systems of management and intangible, material and financial resources

? Ethics and social responsibility




? Mission and objective

? Plans

? Planning levels

? Planning and forecasting

? Forecasting methods: basic principles

? Qualitative prediction and quantitative prediction


?                   Strategic planning

? Strategy and tactics

? Strategic Analysis

? PEST + EL analysis

? Michael Porter's "Five Forces" Model

? Product life cycle

? Michael Porter's "Value Chain" Analysis Model

? SWOT Analysis

? Generic strategies and strategy formulation: introduction

? BCG Matrix

? GE / McKinsey Matrix

? Strategy implementation and evaluation: introduction

? Decision-making process: basic principles



? Introduction to financial management


? The management of financial resources (basic concepts of financial calculation and investment management)

? Basic variables of the financial calculation: capitalization and discount;

? The components of an investment project;

? Introduction to investment analysis: VAL, IRR and the pay back

? Basic principles and concepts of the accounting process

? Types of business accounting: general ledger and cost accounting

? Financial balance and profitability

? Economic-financial ratios: introductory analysis;


? Introduction to commercial management

? Identification of the concepts associated with "Marketing Mix"

? The concept of market segment

? Product Marketing vs. Service Marketing

? The Emergence of Digital Marketing



? Introduction to production management: stocks, capacity, production and quality

? Types of productive process

? Stocks: an introductory approach



? Functions, departmentalization and differentiation.

? Types of departmentalization

? Responsibility, authority and delegation.

? Line, staff and functional authority.

? Principles of organization

? Centralization and decentralization

? Organizational structures

? Structures according to Henry Mintzberg

? Determinants of the structure

? Formal and informal organization

? Authority, influence and power.

? Trends in the structure of companies

? The management of information systems

? The classification and organization of information





? People or resources (human)?

? People: from recruitment to remuneration (fixed and variable)

? Motivation



? Performance evaluation

? Career development

? Building teams

?Change management






? Control process


?Performance evaluation

?Corrective actions

? Types of control

? Strategic control points

? Preventions of negative reactions

? Disciplinary action

? Control techniques and instruments





? Entrepreneurship

? Internationalization

? Innovation

? New techniques, models and ideas of management: a brief synthesis





Main Bibliography

SOUSA, António (2009) Introdução à Gestão,Uma abordagem Sistémica, Lisboa, Verbo.

BODDY, D., (2011) Management An Introduction, 5th FT Prentice Hall;

Other Biographical Sources / Support Documents

SMITH, David. (2006) Exploring Innovation, McGraw Hill.

HATCH,Jo Hatch e CUNLIFFE, Ann (2006), Organizational Theory, 2º edição, Reino Unido, OUP.

KOTLER, Philip e ARMSTRONG, Gary (2012), Principles of Marketing, 14ª edição, Prentice Hall.

JOHNSON Gary, SCHOLES. Kevan e WHITTINGTON, Richard. (2008) Exploring Corporate Strategy 8ª edição, Prentice Hall. 

BREALEY, Richard e MYERS, Stewart e ALLEN, Franklin.(2011) Principles of Corporate Finance,10ª edição,  McGraw Hill.

KUMAR,S. e SURESH, N. (2008) Production and Operation Management, 2ª edição, New Age.

ROLDÃO, V. e RIBEIRO, J. (2007) Gestão das Operações: Uma abordagem integrada, Lisboa, Monitor. 


Student Support

Ricardo Gouveia (AT and ATP- Eng)
                        Office: DGE
                        Opening Hours: Friday (12h00-13h00) (meeting by appointment).

Associated Links



Doutor Ricardo Gouveia (AT e ATP- Eng)

                       Gabinete: DGE


                       Horário de atendimento: 6ª feira (12h00-13h00) (marcação prévia).