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Optativa ( Introdução ao Turismo ) - Economia - Sem Ramos - Especialidades


7.5
ECTS / Credit Units
Year: 3 / 1º Semestre
Plan: 2015/16
Scientific Area: GES
Level: L1

Semestral Hour Load

Theorical: 28.00
Theorical-Pratical: 28.00
Pratical and Laboratorial:
Fieldwork:
Seminar:
Internship:
Tutorial:

 

Assigned Internship Hours:
Assigned Projects Hours:
Assigned Fieldwork Hours:
Assigned Study Hours:
Assigned Evaluation Hours:
Others:

Degree having this Course

Degree - Branch Degree Plan Year
Línguas e Relações Empresariais - Sem Ramos - Especialidades 2013/14
Economia - Sem Ramos - Especialidades 2015/16

Teaching Staff

Luiz Tadeu Milheiro de Menezes Pinto Machado
Luiz Tadeu Milheiro de Menezes Pinto Machado


Responsibilities:
Regência
Responsável pelas Pautas
Ensino teórico
Ensino teórico-prático

Course Information

Course Objectivs

The aim of this Course is to introduce tourism as a socio-economic activity, identifying the key concepts involved in this field. It will identify the elements of evaluation of the tourism system and its interactions with other systems in the environment. We will understand the tourist behavior on the process of choice the destination. Simultaneously, we will know the dynamic pricing policy available to organizations that operate in the current tourism system, and how to shape the image and personality of a tourist destination. Finally, we discuss communication strategies in the tourism sector.

The students will develop some key analytical, planning, and implementation skills of the tools necessary to deal with relevance and effectiveness issues related to the Syllabus.

Evaluation Criteria

the curricular unit has continuous evaluation, and final frequency taking into account the following elements and respective weightings:
- Periodic evaluation:

- Group work (50% N. end - minimum 8 values from 20).

- written test- Frequency  (50% final N. - minimum 8 values from 20).

Program Resume (get program detail)

Main Bibliography

Cooper C., Fletcher J., Fyall A., Gilbert D., Wanhill S. (2008), Tourism Principles and Practice(4. Ed), London: Financial Times Management
Holloway, C., Davidson R., Humphreys C. (2009), The Business of Tourism(8. Ed), Financial Times/ Prentice Hall.
Cunha, Licínio (2007). Introdução ao Turismo (3.Ed). Editorial Verbo.
Firmino, Manuel B. (2007). Turismo - Organização e Gestão. Escolar Editora.
Kotler, P., Bowen, J.T. & J.C. Makens (2006). Marketing for Hospitality and Tourism (4. Ed), Prentice Hall.
Frochot, I. & Legohérel, P. (2007). Le Marketing du Tourisme. Dunod.

Other Biographical Sources / Support Documents

artigos diversos L Pinto Machado

Student Support

5ª feira 15:00  sala 1.8   piso -1   Sala Observatório de Turismo 

com marcação previa p luizpintomachado@gmail.com 

Associated Links

Comments

5ª feira 15:00  sala 1.8   piso -1   Sala Observatório de Turismo 

com marcação previa p luizpintomachado@gmail.com 

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