Gestão e Marketing do Desporto - Educação Física e Desporto - Sem Ramos - Especialidades

ECTS / Credit Units
Year: 2 / 2º Semestre
Plan: 2015/16
Scientific Area: DEP
Level: Básico

Semestral Hour Load

Theorical: 20.00
Theorical-Pratical: 40.00
Pratical and Laboratorial: 20.00


Assigned Internship Hours:
Assigned Projects Hours:
Assigned Fieldwork Hours:
Assigned Study Hours:
Assigned Evaluation Hours:

Degree having this Course

Degree - Branch Degree Plan Year
Educação Física e Desporto - Sem Ramos - Especialidades 2015/16

Teaching Staff

Hélio Ricardo Lourenço Antunes
Hélio Ricardo Lourenço Antunes

Ensino teórico
Ensino teórico-prático
Ensino prático e laboratorial
Jorge Alexandre Pereira Soares
Jorge Alexandre Pereira Soares

Responsável pelas Pautas
Ensino teórico
Ensino teórico-prático
Ensino prático e laboratorial

Course Information

Course Objectivs

1. Mastering the knowledge of sport management: public and private organizations; sports project development; policy and decision making; sports marketing plan; cost-benefit analysis; human resources management; quality of services and sports sponsorship.

2. Understand the role of sport manager and sport directors according to the nature and mission of sport organizations.

3. Define the concept public interest of sports and to understand the role of the State in accordance with sports Legislation.

4. Define and justify the importance of strategic management and management by objectives in sport.

5. To know and apply the ethical concept and deontology in sport management field.

6. Be able to collect, select and analyze data in sport management field and develop critical thinking.

7. Be able to work in a team, reveal social responsibility and appropriate ethical behavior.

8. Be able to communicate and justify the work through written report and oral discussion.

Evaluation Criteria

1. Oral and visual presentation of the contents with the possibility of students? participation.

2. Students develop further readings on the contents of the program as a way of deepening knowledge.
3. The active participation of the students in the classes (5% of the final grade) is encouraged through the answers to the questions and the application of the knowledge, therefore, a minimum attendance of 75% of the classes is required.
4. The students' evaluation is assessed through two tests (30% + 30%), requiring a minimum grade of 9.5 points to be approved. If the student is not approved he can go to an appeal examination.
5. A group work (35%) is developed on a theme of the program that involves data collection, and this work is evaluated in three phases. In this work these skills: structuring knowledge, data interpretation and critical thinking, cooperation among colleagues, oral communication and the production of a written report are encouraged and trained in practical lessons

Program Resume (get program detail)

1. Sport and sport management - what is it and why is it different from management?
2. The State, the sports organizations and sports members. The sport and the private organizations.
3. Introduction to sports legislation.
4. Mission of sports organizations.
5. The public interest of sport and the role of the State.
6. Planning, strategic management, organizational structure and management by objectives in sports.
7. Management of human resources in sports.
8. Management and sports development projects.
9. Leadership, politics and decision making in sports organizations.
10. Ethics in sport management.
11. Sport Marketing
12. The quality of service as a strategic factor of a sports organization.
13. Cost-benefit analysis applied to sport.
14. Sponsorship in sports.
15. Organization and development of group work project on sport management.

Main Bibliography

Ghiglione, R., & Matalon, B. (2001). O Inquérito: teoria e prática.Oeiras, Portugal: Celta.

Hoye, R.; Nicholson, M,; Smith, A.; Stewart, B. & Westwebbek, H. (2006).Sport Management. Principles and Applications. Elsevier.

Hoye, R.; Nicholson, M,; Smith, A.; Stewart, B. & Westwebbek, H. (2008). Introduction to Sport Marketing. A Practical Approach. Elsevier.

Lei de Bases da Atividade Física e Desporto (2007). Lei nº. 5, 16 de janeiro de 2007, DR Série I, Nº. 11.

Lussier, R., & Kimball, D. (2014). Applied sport manager skills (Second ed.). US: Human Kinetics.

Pires, G. (2005). Gestão do Desporto - Desenvolvimento Organizacional. Edição da Associação Portuguesa de Gestão do Desporto.

Taylor, T.; Doherty, A. & McGraw, P. (2008).Managing People in Sport Organizations. A strategic human resource management perspetive.

Soares, J., Correia, A. & Rosado, A. (2010). Political Factors in the Decision Making Process in the Voluntary Sports Associations, European Sport Management Quarterly, 10, 1, 5 ? 29.

Other Biographical Sources / Support Documents

Student Support

Jorge Soares: Tuesday and Thursday from 12 a.m. to 1 p.m. Schedule a meeting:

Hélio Antunes: Monday from 9 a.m. to 10 a.m. and Friday from 3 p.m. to 4 p.m. Schedule a meeting: 

Associated Links


Jorge Soares: terça e quinta feira das 12h às 13h. Para marcar reunião:

Hélio Antunes: Segunda feira das 9h às 10h e Sexta-feira das 15h às 16h.