mara.franco@staff.uma.pt

Publications

- Business Plan Globetrot Plus Blockchain B2C Artificial Intelligence Solution for Tourism Industry, Hassan Syed; Rui Alexandre Castanho; Eleonora Santos; Pablo Juan Cárdenas García; Mara Franco, 10.1007/978-981-99-0, Springer, 2023 345

- Meeting the Rural Tourists? Expectations in the Azores Destination: A Preliminary Study-Based on the Perceptions of the Entrepreneurs, Castanho, R.A., Couto, G., Pimentel, P., Sousa, Á., Graça Batista, M. & Franco, M., 978-981-19-9959-8, Springer, 2023

- Moderators effect on university graduates? entrepreneurial intention, Freitas, C., Franco, M. & Gonçalves, F., EURAM 2023, 2023

- The determinants of length of stay changed in the post-COVID era: data from Madeira, Almeida, A. & Franco, M., XV International Tourism Congress 2023 (ITC 23), 2023

- The dynamics of tourism development in Madeira and Porto Santo: complementarity or mimicry?, Almeida, A. & Franco, M., XV International Tourism Congress 2023 (ITC 23), 2023

- The relationship between gamification and value co-creation in the tourist sector, Vaz, R., Franco, M. & Meneses, R., 978-989-8805-77-5, VII International Forum of Management, 2023

- The relationship between gamification and value co-creation in the tourist sector, Vaz, R., Franco, M. & Meneses, R., 978‐989‐8805‐77‐5, VII International Forum of Management, 2023

- VII International Forum on Management, 978‐989‐8805‐77‐5, VII International Forum on Management, 2023

- Airports and the economic impact of air traffic noise emissions: A systematic review, Costa, V., Teles, S., Fernandes, A., Almeida, A., Franco, M., Perna, F. & Custódio, M., International Tourism Congress 2022, 2022

- Changes in Consumption Patterns of Tourists After the COVID-19 Pandemic, Mara Franco, 978-3-030-76566-8, Palgrave Macmillan, Cham: Springer International Publishing, 2022 I

Current Duties

- Director of the Higher Technical Professionals Degree in - diretor.mdt.tesp@mail.uma.pt

- Representante de Unidade Orgânica of the Comissão de Ética

- Presidente of the Escola Superior de Tecnologias e Gestão - presidente.estg@mail.uma.pt