Overall objectives:

1 - The Service Design course is a 14-week long course that explains the basics of service design and engages the students in working on service design briefs that tackle real life problems and opportunities. Students work in interdisciplinary teams to produce a service concept and requirements document for a new or enhanced Computer enabled service, or product/service system. The students come from a variety of backgrounds including computer science, psychology, art, design, multimedia, and other related programs. Based on that understanding, students go through an innovation phase producing product ideas situated to meet the identified needs. Students should plan to produce models, concepts  and experience prototypes so that they can get meaningful feedback from their Mentor or clients in a timely fashion. Weekly studio sessions, insure students research, synthesis and created meaningful solutions, refinements to their concept adapt it to user needs.

Syllabus:

1 - Environmental and social benefit - 20% How does your design benefit society?
2 - Execution - 25% We are looking for a design that is pleasing and looks and feels well-resolved.
3 - Research - 5% Where did you go to research this issue? With whom did you speak or interview? What questions did you ask? What did you learn?
4 - Design Thinking - 20% We want to know about your thought processes and insights. Your insights might be research-based or intuitive, or a combination of both, but the judges want to see you relate the final concept clearly to these insights. What journey did you go through to get to the final result?
5 - Commercial Awareness - 20% Does your design make sense from a financial point of view?
6 - Magic - 10% We are looking for a bit of ?magic? ? a surprising or lateral design solution that delights.

Literature/Sources:

Gudpa, Sudheer and Vajic, Mirjana , The contextual and Dialectical Nature of Experiences ,
Evenson, S., Dubllery, H , The Service experience Cycle ,
Prahalad, C.K. and Hamel, Gary. , The Core Competence of the Corporation ,
. , 1990 , Harvard Business Review ,
Bitner, Mary J. , 1992 , Servicescapes: The impact of physical surroundings on customers and employees. , Journal of Marketing 56
Edvardsson, Bo. , 1997 , Quality in new service development: Key concepts and a frame of reference , International journal of production economics 52
Thomke, Stefan , 2003 , R&D comes to services: Bank of America's pathbreaking experiment , Harvard Business Review
Berry, Leonard L. and Bendapudi, Neeli , 2003 , Clueing in customers , Harvard Business Review
Shostack, G. Lynn , 1984 , Designing Services that Deliver , Harvard Business Review
Gulati, Ranjay. Huffman, Sarah. and Neilson, Gary , The Bartista Principle: Starbucks and the Rise of Relational Capital , Strategy + Business
Karmarker, Uday , Will you survive the services revolution?" ,

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
Theory Lectures, practical exercises on single components of SD and a sponsor based semester long project. Another big components are the studio based classes, the presentation and work critiques. GRADING CRITERIA 1st Project: 40% 2nd Project: 40% individual participation : 20% The rest of the grade (20%) is individual and based on individual participation to class and assigned paper's presentations.