Overall objectives:

1 - Understand the concept of digital innovation and its application in communication.
2 - Analyze digital innovation tools, such as Augmented Reality and Artificial Intelligence, considering their advantages and limitations.
3 - Develop skills in design thinking for solutions in communication projects.
4 - Design and implement communication strategies that integrate digital innovation.

Syllabus:

1 - Definition and evolution of digital innovation.
2 - Technologies and trends: case analysis, benefits, and challenges.
3 - Design Thinking as a strategy for digital innovation.
4 - Tools and strategies to create and develop digital innovation projects.

Literature/Sources:

Cross, N. , 2011 , Design Thinking: Understanding How Designers Think and Work , Oxford: Berg.
Gekeler, M. , 2019 , A practical guide to design thinking , riedrich Ebert Stiftung
Delfanti, A.; Arvidsson, A. , 2019 , Introduction to Digital Media , Willey Blackwell

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The teaching approach combines lectures with the analysis of real cases and practical sessions focused on exploring digital tools and strategies. This method integrates theory and practice, fostering an interactive learning environment. Assessment includes an oral exam (50%), focused on the critical analysis of a real case that uses digital innovation, and a practical project (50%), dedicated to the development and presentation of a solution based on design thinking and digital tools.