Overall objectives:

1 - The aim of the course is to provide students with a critical perspective on professional communication practice, with a view to developing practical skills for implementing communication actions in a digital context. Specifically:
2 - Develop practical skills in contemporary digital tools for creating, editing and analysing multiplatform content;
3 - Promote the ability to conceptualise, plan and execute innovative digital projects
4 - Encourage experimentation and critical thinking about the impact of emerging technologies on digital communication

Syllabus:

1 - Contemporary Digital Tools
2 - Multiformat Production
3 - Analytics and Optimization
4 - Project Development

Literature/Sources:

Moggridge, B. , 2006 , Designing interactions , MIT Press
Papagiannis, H. , 2017 , Augmented human: How technology is shaping the new reality , O'Reilly Media.
Cooper, A., Reimann, R., Cronin, D., & Noessel, C. , 2014 , About face: The essentials of interaction design , Wiley

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The teaching methodology of this curricular unit combines theoretical and practical lessons to provide a comprehensive understanding of Digital Lab concepts and techniques. During the lessons, students will have the opportunity to produce their own project, allowing them to acquire practical knowledge. - Final Project (60%) - Class participation (40%)