Subject: Strategic Management
Number of ECTS:
1 - The student will be able to understand the basic principles underlying the strategic management of the firm, namely through (i) the undertaking of internal and external analyses (of the firm and its business setting) and (ii) the deployment of the models, tools, and techniques in order to effect the firm's strategic problem-solving.
1 - Introduction to Strategic Management; Strategic Analysis; Strategic Choice; Strategy Implementation; Future Trends of Strategic Management
Johnson, G. and K. Scholes , 1999 , Exploring corporate strategy , New York: Prentice Hall
Mintzberg, H., J. B. Quinn, and S. Ghoshall , 1995 , The strategy process , London: Prentice Hall
Mintzberg, H., B. Alhstrand, and J. Lampell , 1998 , Strategy safari: the complete guide through the wilds of strategic management , London: Prentice Hall
Wit, B. and R. Meyer , 2004 , Strategy: process, content, context , London: Thomson Learning
Whittington, R. , 1993 , What is strategy - and does it matter? , London: Routledge
Assesssment methods and criteria:
Classification Type: Quantitativa (0-20)
Theorizing of relevant concepts and themes and theory-based analysis of empirical studies. Evaluation scheme: 8 practical works (50%) and 2 essays (50%). Reassessment period: final exame with waited score of 100%.