Overall objectives:

1 - To understand Discourse Analysis and the specificity of Media Discourse Analysis
2 - To explicit the main principles of media discourse
3 - To develop a critical perspective on Media Discourse
4 - To apply a comparative perspective on the different media texts

Syllabus:

1 - Communication and Mass Media
2 - Multimodal Communication
3 - Critical Media Discourse Analysis
4 - Media Discursive Practices

Literature/Sources:

FAIRCLOUGH, Norman , 2006 , Media Discourse , Palgrave Macmillan
BURN, Andrew, , 2003 , Analysing Media Texts , Continuum
KRESS, G. and VAN LEEUWEN T , 2001 , Multimodal Discourse: The Modes and Media of Contemporary Communication , Edward Arnold
MATHESON, DONALD , 2005 , Media Discourses: Analysing Media Texts , Open University Press
RICHARDSON, John E. , 2006 , Analysing Newspapers: An Approach from Critical Discourse Analysis, , Palgrave McMillan
TALBOT, Mary , 2007 , Media Discourse: representation and interaction , Edinburgh, Edinburgh University Press
FOUCAULT, Michel , 2009 , A Ordem do Discurso , Edições Loyola
PONTE, Cristina , 2004 , Leituras das notícias : contributos para uma análise do discurso jornalístico , Livros Horizonte
BELL, Allan, GARRETT, Peter (eds) , 2008 , Approaches to media discourse , Blackwell
ALMEIDA, MªClotilde, SOUSA, Bibiana de,ÓRFÃO, Paula, TEIXEIRA, Sílvia , 2013 , Jogar Futebol com as palavras: imagens metafóricas no Jornal ?A Bola? , Edições Colibri

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The Unit has a theoretical and empirical emphasis. Theoretical classes are expositive and aim to discuss and question ideas, concepts and theories searching for a critical perspective between the theories and the empirical reality. Classes will be supported by audio-visual devices in order to illustrate and exemplify the program. Evaluation: Written Exam and an empirical Media Discouse Analysis (50% each)