Subject: Digital Visual Communication

Scientific Area:

Visual Communication


80 Hours

Number of ECTS:

7,5 ECTS



Overall objectives:

1 - This course has as main objective to study the concept of image in its different perspectives, taking into account essentially: the processes of visual perception, image and representation, the plastic elements structuring the image and the various typologies about the same.
2 - The student should be able to contextualize the problems of image in contemporary culture and the complex relationships between culture and varied imagery and new.
3 - Cultural interfaces. Secondly, and more specifically aims to introduce the elements of language, technical and production methodologies necessary for an understanding and application of knowledge in the field of visual communication creative.
4 - The student should be able to develop projects that pass through the elementary processing digital image files, as well as designing content messages (audio) visual in the digital environment.


1 - Analyze the phenomenon of IMAGE at present is the main purpose of the discipline of Visual Communication Digital I. For this, the student must produce their own images serving an awareness of language, vocabulary, "cultural interfaces" and / or elements of perception.
2 - Entering knowledge of devices and tools, both in terms of hardware and software, allowing students to take advantage of digital technologies, independently and creatively.


Butler, Connie et ali , 2009 , Compass in Hand: Assesing ? Drawing Now, Selections from the Judith Rothschild Foudation Contemporary Drawings Collection, , Christian Rattemeyer Edition.
AUMONT, J , La Imagen , Paidós
BAUDRILLARD, J , Simulacros e simulações , Relógio d Água
DARLEY, A , Cultura visual digital , Paidós Comunicación
EVANS, Jessica; HALL, Stuart , Visual culture: The Reader , Laurence King Publishing
FRANCASTEL, P , Imagem, visão e imaginação , Ed. 70
GROUPE MU , Tratado del signo visual , Cátedra
J Berger , 1982 , "Modos de ver" , Edições 70
JOLY, Martine , 2002 , A imagem e os signos , Edições 70
KANDINSKY, W , Ponto, linha e plano , Ed. 70
SCHAEFFER, J-M , A Imagem Precária ,
VILLAFAÑE, J , Introducción a la teoría de la imagen , Ed. Pirámide
JOLY, Martine , 1999 , Introdução à análise da imagem , Edições 70
HUYGUE, René , O Poder da Imagem , dições 70
PLATÃO , 2002 , Alegoria da Caverna (Livro VII de A República), , Esquilo
DONDIS, D. A , 1976 , La sintaxis de la imagen. Introducción al alfabeto visual, , Gustavo Gili

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
Test: 30% multiple choice: 30% theoretical practical exercises: 40% final presentation