Subject: Design III

Scientific Area:



80 Hours

Number of ECTS:




Overall objectives:

1 - The main objective of the CU is to give the students a thorough understanding of the product design process. Based on the The main objective of the CU is to give the students a thorough understanding of the product design process.
2 - Based on the Product Semantic theory this course will teach students about the communicative value of product forms. Students will learn how to develop a finished product from state of the art research, product conceptualization, product sketching to final prototyping. Special emphasis will be given in training the students on using specific design tools and techniques such as moodboards construction, translating moodboards into product forms, sketching and rendering skills. Students will learn the considerations to be given to product detailing, CFM, ergonomics, and manufacturing limitations while conceptualizing a design.


1 - The design project methodologies
2 - Manufacturing processes and their impact on product detailing
3 - Product sketching (focus on sketching product detailing)
4 - Perspective drawing (product visualization)
5 - Composing posters for product communication
6 - CFM selection and rendering techniques
7 - 2D Vector drawings in Illustrator
8 - Introduction to basic modelling techniques and materials
9 - Model construction and finishing
10 - Introduction to Additive Manufacturing (AD) ? 3D printing process
11 - Post processing techniques for 3D printing


William Lidwell, Kritina -Holden, Jill Butler , 2003 , Universal Principles of Design , Rockport Publishers, Inc.
Donald A. Norman , 2002 , The Design of Everyday Things , Basic Books
R. Butter , 1989 , Putting theory in practice: An application of product semantics to transportation design , Design Issues
B. Burdek , 2005 , History, theory and practice of product design , Birkhäuser
K. Krippendorff , 2006 , The semantic turn, a new foundation for design , Boca Raton

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The approach is based on introducing a product typology discussing its current design trends, compelling examples from famous designers, and formal variations. Students research examples of the product type classifying them according to communicative qualities (adjectives). Each student explores the attribution of a selected adjective in the product form adopting a design process taught in this course. In studio lab work students are provoked to address the challenges their individual designs present in terms of aesthetic and manufacturability issues through rapid sketching and study models. Evaluation: The course evaluation consists of three main components: 1) continuous class participation and regular studio attendance 2) Individual design project development & process demonstration 3) final presentation of project. attendance + class participation = 20% (continuos evaluation) design project 1 = 35% design project 2 = 45% total = 100%