Subject: Introduction to Business

Scientific Area:

Management

Workload:

64 Hours

Number of ECTS:

6 ECTS

Language:

Portuguese

Overall objectives:

1 - - The student should develop a general perspective about the company and its relationship with the surrounding, the management, the manager; - The student should understand and differentiate the multiple affect business activity; - The student will become familiar with the contents associated with the structuring functions of management (organization, direction and control) as well as their interrelationships; - The student should be able to handle some tools, resulting from the management functions, in order to achieve the business objectives; - The student should be able to identify the main themes and concepts associated with commercial, financial and production functions; - The student will be familiar with the concept of ethical behaviour and social responsibility of the business activity

Syllabus:

1 - -THE MANAGEMENT, THE MANAGER, THE COMPANY AND THE ENVIRONMENT
1.1 - The organizational phenomena and business activity
1.2 - The company in a systemic perspective
1.3 - General environment and task environment
1.4 - Stakeholders and shareholders
1.5 - The growing entrepreneurialism of society
1.6 - Customers, market and competition
1.7 - What is Management
1.8 - Evolution of management thinking
1.9 - The role of the manager
1.10 - The management subsystems and resources
1.11 - Ethics and social responsibility
2 - FINANCIAL, COMMERCIAL AND PRODUCTION FUNCTIONS
2.1 - Introduction to financial management
2.2 - Basic variables of financial calculation
2.3 - Introduction to commercial management
2.4 - Introduction to production management
2.5 - Stocks: an introductory approach
3 - ORGANIZATION
3.1 - Functions, departmentalization and differentiation
3.2 - Responsibility, authority and delegation
3.3 - Principles of organization
3.4 - Organizational structures
3.5 - Authority, influence and power
3.6 - Trends in the structure of companies
4 - DIRECTION
4.1 - People or human resources
4.2 - People: from recruitment to remuneration
5 - CONTROL
5.1 - Process and types of control
5.2 - Performance evaluation

Literature/Sources:

Boddy, D. , 2016 , Management: An Introduction , Pearson
Sousa, A. , 2009 , Introdução à Gestão, Uma abordagem Sistémica , Verbo
Robbins, S., Cenzo, D. & Coulter, M. , 2017 , Fundamentals of Management: Management Myths Debunked! , Global Edition, Pearson.
Hatch, J. H. & Cunliffe, A. , 2006 , Organizational Theory , Reino Unido, OUP
Mintzberg, H. & Quinn James , 1991 , Strategic Process ? Concepts, Context and Cases , Prentice Hall - International
Smith, David. , 2006 , Exploring Innovation , McGraw Hill

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The students are oriented and encouraged to relate the programmed contents to theoretical classes (where is presented and discussed the theoretical principles of the program) and theoretical-practical classes (in which cases and problems are discussed, where students will have the opportunity to use concepts, ideas and strategies presented in class). The evaluation consists of two elements: two written tests (50% + 50%), both with a minimum grade of 8.00. The assessment in the Appeal Period is based on the full content of the UC.