Subject: Strategic Management
Number of ECTS:
1 - the internal and external analyses (of the firm and its business setting)
2 - study of the models, tools, and techniques deployed in the firm's strategic problemsolving.
1 - Introduction to Strategic Management; Strategic Analysis; Strategic Choice; Strategy Implementation; Future Trends of Strategic Management
Johnson, G. and K. Scholes , Exploring corporate strategy , Prentice Hall
Mintzberg, H., J. B. Quinn, and S. Ghoshal , The strategy process , Prentice Hall
Mintzberg, H., B. Alhstrand, and J. Lampel , Strategy safari: the complete guide through the wilds of strategic management , Prentice Hall
Wit, B. and R. Meyer , Strategy: process, content, context , Thomson Learning
Whittington, R. , What is strategy and does it matter? , Routledge
Assesssment methods and criteria:
Classification Type: Quantitativa (0-20)
Theorizing of relevant concepts and themes and theorybased analysis of empirical studies. Evaluation scheme: 2 frequencies (50 % each) Reassessment period: final exame with waited score of 100%.