Subject: Tourism Animation Management

Scientific Area:

Tourism and Leisure


48 Hours

Number of ECTS:




Overall objectives:

0 - At the end of the Curricular Unit, the student should be able to:
1 - Develop various products of tourist entertainment as a component of a segmented tourist offer, identifying the intervening agents and distinguishing the different modalities;
2 - Relate the different segments of the tourist offer with the concepts of animation and tourist attraction;
3 - Use digital tools as a process of capturing and promoting tourist entertainment products.


1 - Basic concepts of tourist animation;
2 - The Strategic Management of Tourist Entertainment: Modalities, Agents, purposes and motivations;
3 - The Operational Management of Tourist Entertainment: The animator, tourist developments and attractions;
4 - Tourism Animation Project: Plan, Evaluate, Execute and Control a tourist animation project.


Almeida, P., & Araújo, S. , 2017 , Introdução à Gestão de Animação Turística, 2.ª ed. , Lisboa: Lidel.
Kastenholz, E. et al. , 2014 , Reinventar o turismo rural em Portugal ? Cocriação de experiências turísticas sustentáveis , Aveiro: UA Editora
Luo, J.M., & Lam, C. F. , 2018 , Entertainment Tourism , New York: Routledge
Pereira, O.; Gonçalves, P. & Dias, F. , 2012 , Manual de Animação Turística e Cultural , Lisboa: Editora media XXI
Peres, A.N. & Lopes, M.S. , 2008 , Animação Turística , Chaves: Associação Portuguesa de Animação e Pedagogia

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
In accordance with the expected for the Professional Higher Technical Courses.