Pedro Álvaro Pereira Correia

Campus Universitário da Penteada, Piso 1, Sala 1.66

pacorreia@staff.uma.pt

Publicações

- The dialogical potential of Facebook: the case of fashion brands, Navarro-Beltrá, M., Garcia-Medina, I., & Correia, P., 1865-7923, International Journal of Interactive Mobile Technologies, 2020

- Attractiveness of cultural events organized by hotels, Freitas, B. and Correia, P., 1750-6182, International Journal of Culture, Tourism and Hospitality Research, 2019, 15

- Entrepreneurship and Innovation in Tourism E-Business: Their Relationship With Their Audiences, Correia, P., Garcia, I., & Gonzalez, Z., (, 9781799803652, Multilevel Approach to Competitiveness in the Global Tourism Industry, 2019

- How Society?s Negative View of Videogames Can Discourage Brands from Sponsoring eSports, Freitas, B. D. A., Contreras-Espinosa, R. S., & Correia, P. Á. P., 978-3-030-37982-7, Videogame Sciences and Arts: 11th International Conference, VJ 2019, 2019, 14

- How the digital age has changed the corporate communication world: the case of Digital Marketing in the Fashion Business, International Review of Communication and Marketing Mix, Garcia Medina, I., Correia, P. & Alberola, L., 2605-0447, IROCAMM, 2019

- The contribution by marketing to Cultural Institutions: Strategies to Attract and Retain Audiences in Madeira?s Museums, Carvalho, A., Correia, P., Garcia, I. & Pérez, E.,, 978-84-944623-9-9, Creative Industries Global Conference 2019, 2019, 3

- The Structure of the ESports Industry, Freitas, B. D. A., Contreras-Espinosa, R. S., & Correia, P. Á. P, 978-84-944623-9-9, Creative Industries Global Conference 2019, 2019, 4

- A indústria dos eSports, as ameaças para os patrocinadores e as estratégias a implementar uma revisão da literatura, Freitas, B., Correia, P. & Contreras, R., TOCRIA - 2nd International Conference of Tourism and Creative Industries Academic Association? Faculdade de Ciências Sociais e Humanas da Universidade Nova de Lisboa, Portugal,, 2018

- As estratégias e os efeitos do patrocínio e eSports, Freitas, B., Contreras-Espinosa, R., & Correia, P., 978-989-8859-36-5, IX Postgraduate Conference ESGHT & ISCAL 2018 (Faro: Escola Superior de Gestão, Hotelaria e Turismo, Universidade do Algarve, Faro, Portugal, 2018, 2

- How smartphones improve the effectiveness of commercial promotions, Roman, D., Garcia Medina, I. Carricano, M & Correia, P.,, EMAC 2018 Conference hosted by the University of Strathclyde, UK,, 2018

Habilitações Académicas

- Doutoramento em Gestão, 2012, Universitat de Vic - Universitat Central de Catalunya

- Licenciatura em Gestão, 2000, Universidade da Madeira