mara.franco@staff.uma.pt

(+351) 291 705 183 / 5183

Publications

- Advances in Tourism, Technology and Systems, João Vidal Carvalho, António Abreu, Mara Franco, Pedro Liberato, João Vidal Carvalho, António Abreu, Mara Franco, Pedro Liberato, 2025

- Advances in Tourism, Technology and Systems, João Vidal Carvalho, António Abreu, Mara Franco, Pedro Liberato, 978-981-96-5395-9, Advances in Tourism, Technology and Systems, 2025 1

- Challenges in Implementing AI Tools for Experience Co-creation in Tourism, Mara Franco, António Almeida, 978-981-96-5399-7, Springer Singapore, 2025 442

- Desporto, Turismo e Sustentabilidade: O Caso da Regata Transquadra na Ilha da Madeira, Mara Franco e Jorge Soares, Seminário Internacional Desporto e Ciência 2025, 2025

- Relying on Traditional Sources of Information: Maybe Not a Problem for the Old Destinations!, António Almeida, Mara Franco, 978-981-96-5399-7, Springer, Singapore, 2025 442

- Social-cultural influence on university graduate's entrepreneurial intention: Evidence from a Portuguese university, Carmen Freitas, Mara Franco, Frederica Gonçalves, António Almeida, 2590-2911, Social Sciences & Humanities Open, 2025, 11

- The economic impact of tourism: a multidimensional approach to understand the economic impact of a portfolio of events, António Almeida, Mara Franco, 978-989-36197-1-1, International Conference on Tourism and Hospitality Management (ICTHM2025), 2025

- The Impact of the Transquadra Nautical Sporting Event on Tourist Evaluation and Environmental Sustainability in Madeira Island, Mara Franco and Jorge Soares, International Congress of Outdoor Sports (ICOS+), 2025

- The Impact of the Transquadra Nautical Sporting Event on Tourist Evaluation and Environmental Sustainability in Madeira Island, Mara Franco and Jorge Soares, International Congress of Outdoor Sports (ICOS+), 2025

- The influence of remuneration on leadership and performance in hotel units: application in Madeira Island, Nunes, E. and Franco M., 978-9925-628-05-6, 18th Annual Conference of the EuroMed Academy of Business, 2025

Current Duties

- Director of the Master in - diretor.geshot.2c@mail.uma.pt

- Presidente of the Escola Superior de Tecnologias e Gestão - presidente.estg@mail.uma.pt

- Representantes dos Professores e Investigadores