Overall objectives:

1 - Understand the system of classical rhetoric and the theories of argumentation of Perelman and Toumin;
2 - understand the importance of argumentation;
3 - explain the use of techniques of rhetoric and argumentation in everyday life;
4 - know how to apply argumentative strategies in different contexts of communication.

Syllabus:

1 - Classical Rhetoric:
1.1 - Origins and theoretical framework;
1.2 - Rhetoric, the sophists and politics;
1.3 - The Rhetoric of Aristotle;
1.4 - Cicero's treatises;
1.5 - Application of rhetorical elements in contemporary communication.
2 - The New Rhetoric of Perelman:
2.1 - Argumentation and demonstration;
2.2 - b) Adhesion of the auditorium: strategies and techniques;
3 - Toulmin's The uses of argument:
3.1 - The daily use of the argument;
3.2 - The argumentative scheme;
4 - Rhetoric in the new media.
5 - The contemporary research in rhetoric and argumentation.

Literature/Sources:

Stephen E. Toulmin , 1958 , The uses of Argument , Cambridge University Press
Ph. BRETON , 1998 , A Argumentação na Comunicação ,
W. DOMINIK & J. HALL (edd.) , 2007 , A companion to Roman Rhetoric , Blackwell Pub.
I. M.GIL , 2005 , ?Retórica e comunicação: continuidade e rupturas?, Mathesis 14 (2005) ,
G. KENNEDY , 1994 , A New History of Classical Rhetoric , Princeton University Press
M. MEYER et al. , 2002 , História da Retórica ,
M. MEYER , 1992 , Lógica, Linguagem e Argumentação ,
C. PERELMAN& L. OLBRECHTS-TYTECA , 2000 , Tratado da Argumentação: A Nova Retórica , Inst. Piaget
I. WORTHINGTON (ed.) , 2007 , A companion to Greek Rhetoric , Blackwell Pub.
ARISTÓTELES (introdução de Manuel Alexandre Júnior, tradução e notas de Manuel Alexandre Júnior, Paulo Farmhouse Alberto e Abel do Nascimento Pena) , 1998 , Retórica , Instituto Nacional Casa da Moeda
www.bocc.ubi.pt , BOCC ? Biblioteca Online de Ciências da Comunicação ,

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
Teaching methodology in theory classes is centered on the exhibition and discussion of the syllabus. Practical classes are oriented for applied knowledge in the form of debates on topics of interest to students, focusing on the development of communication skills. They must particularly develop the skills and forms of effective argumentative discourse. Evaluation methology is based on two written tests (70% of the evaluation; 35% each) for the application of skills related to writing, and an oral presentation before the class (30%) for the application of communicating skills.