Subject: Introduction to Tourism

Scientific Area:

Scientific, Cultural, Social and Ethical Formation

Workload:

77 Hours

Number of ECTS:

7,5 ECTS

Language:

Portuguese

Overall objectives:

1 - The aim of this Course is to introduce tourism as a socio-economic activity, identifying key concepts involved in this field.
2 - Students will develop some key analytical, planning, and implementation skills of the tools needed to deal, in a relevant and effective manner, with issues related to the Syllabus.

Syllabus:

1 - 1. The Tourism Sector: Actors, Trends and Concepts 1.1 Sectors and Actors from the Tourism Industry 1.2 Products, Concepts and Innovation: Trends
2 - 2. Elements of Tourism evaluation 2.1 Supply and Demand 2.2 Factors of influence and impact 2.3 Evaluation studies 2.4 Statistical sources
3 - 3. Tourism System Interactions 3.1 Multidisciplinary model 3.2 Economic approach: tourism demand
4 - 4. The tourist in the process of destination choice 4.1 Motivations and brakes of tourist consumption 4.2 The consumer behavior model
5 - 5. Pricing policy 5.1 Variables that influence price 5.2 Models of price determination
6 - 6. Formulation of the tourist image 6.1 Steps of image formulation 6.2 Organic image
7 - 7. The evaluation of image and personality of a destination 7.1 Tools and qualitative methods 7.2 Projective Methods
8 - 8. Communication strategies in the tourism sector 8.1 Audience identification and promotional purposes 8.2 Advertising budget

Literature/Sources:

Cooper C., Fletcher J., Fyall A., Gilbert D., Wanhill S. , 2008 , Tourism Principles and Practice , Financial Times Management
Holloway, C., Davidson R., Humphreys C. , 2009 , The Business of Tourism , Financial Times/ Prentice Hall.
Cunha, Licínio , 2007 , Introdução ao Turismo , Editorial Verbo
Firmino, Manuel B. , 2007 , Turismo - Organização e Gestão , Escolar Editora
Kotler, P., Bowen, J.T. & J.C. Makens , 2006 , Marketing for Hospitality and Tourism , Prentice Hall
Le Marketing du Tourisme , 2007 , Frochot, I. & Legohérel, P. , Dunod.

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
Students are guided and encouraged to relate concepts to the informational environment of the local media. All sessions are initiated with the presentation of news related to the topic that is being analyzed. This is a process that helps each student to change his/her internal cognitive structures. The Course appeals to both quantitative and qualitative methodologies, specifically through the use of statistical analysis and case studies. The curricular unit has continuous evaluation, taking into consideration the following elements and their weights: - Periodic evaluation (50% of final mark - minimum 8 out of 20 points) - Continuous evaluation and written test (50% of final mark - minimum 8 out of 20 points). The midterm exam may be recoverable during the reassessment period