Overall objectives:

1 - Understanding of the basic principles underlying the strategic management of the firm
2 - Internal and external analyses (of the firm and its business setting),
3 - Study of the models, tools, and techniques deployed in the firm's strategic problem-solving.

Syllabus:

1 - Introduction to Strategic Management; Strategic Analysis; Strategic Choice; Strategy Implementation; Future Trends of Strategic Management.

Literature/Sources:

JOHNSON Gary e SCHOLES. Kevan , 1993 , Exploring Corporate Strategy , Prentice Hall.
Mintzberg, H., J. B. Quinn, and S. Ghoshall , 1995 , The strategy process , London: Prentice Hall
Mintzberg, H., B. Alhstrand, and J. Lampell , 1998 , Strategy safari: the complete guide through the wilds of strategic management , London: Prentice Hall
Wit, B. and R. Meyer , 2004 , Strategy: process, content, context , London: Thomson Learning
Whittington, R. , 1993 , What is strategy - and does it matter? , London: Routledge

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
Theorizing of relevant notions and themes (through expositive slides) and theoretical discussion. Evaluation scheme: 2 projects (50%) and 8 practical assignments (50%). Feature season: 100% weighting global exam.