Subject: Design and Marketing of Tourism Products

Scientific Area:

Tourism and Leisure


64 Hours

Number of ECTS:




Overall objectives:

1 - Develop skills in the areas of design and marketing of tourism products.
2 - Know the methodologies for designing and designing new products.
3 - Master the communication and marketing techniques of these products.


1 - Design of tourist products.
2 - Communication strategies in tourism.
3 - Promotion of tourist products.
4 - Merchandising of tourist products.


Cunha, L., Abrantes, A. , 2013 , Introdução ao Turismo , Lisboa: Lidel
Cunha, L. , 2017 , Turismo e Desenvolvimento , Lisboa: Lidel
Madeira, N. , 2010 , Marketing e Comercialização de Produtos Turísticos , Porto: Princípia Editora
Middleton, V.; Fyall, A.; Morgan, M.;Morgan, M.; Ranchhod, A. , 2009 , Marketing in Travel and Tourism , Londres: Routledge

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
Classes are theoretical and practical, using an expository methodology for the presentation of the matter, then supported by a methodology of work by the student in the application to practical cases distributed with the aim of consolidating knowledge. In addition, small research tasks will be distributed for students to develop in class, including the simulation and creation of Web pages and social networks associated with the work presented in class. The evaluation comprises an individual test with a weighting of 50% and the presentation and discussion of a work prepared in a group of 2 students with a weighting of 50%, which corresponds to a macro simulation of the design and marketing of a tourist product. Appeal phase through a frequency.