Overall objectives:

1 - The aim of the course is to provide students with a theoretical and practical perspective on crisis communication, with the aim of developing strategic skills for analyzing and managing crisis communication in the digital context. Specifically, it aims to
2 - Define crisis communication and its core concepts, including its relationship with public relations, risk management and organizational resilience.
3 - Identify different types of crisis and their potential impact on organizations and stakeholders.
4 - Analyze real-world case studies to understand the factors that contribute to successful and unsuccessful crisis communication.

Syllabus:

1 - Introduction to crisis communication
2 - Definition of Crisis and Crisis Communication
3 - Theoretical references in Crisis Communication
4 - Case Studies in Crisis Communication: Analyzing Successful and Failed Responses

Literature/Sources:

Aguiar, P. (2012). , Comunicação de crise: Teoria e prática , FVG
Bueno, W. da C. (2015). , Gestão da comunicação em crises , PUC Minas Gerais
Coombs, W. T., & Holladay, S. J. (2010). , The Handbook of Crisis Communication. , Wiley-Blackwell.
Gonçalves, G. (2020). , COVID-19 Communication in Portugal: Exploring the relation between sources of information and citizens trust in risk and crisis governmental communication , Routledge.
Mocho, A. J. (2021). , Crise nas Empresas - Comunicação Com os Media, , Bnomics
Caetano, J., Vasconcelos, P., & Vasconcelos, M. (2006). , Gestão de crise , Editorial Presença

Assesssment methods and criteria:

Classification Type: Quantitativa (0-20)

Evaluation Methodology:
The course will employ a variety of teaching methods to engage students and promote their learning. These include case studies, group discussions and short presentations. Students will have opportunities to analyze crisis communication theories and strategies in real-world scenarios, developing their critical thinking and problem-solving skills. Interactive activities and practical exercises will be integrated throughout the course to reinforce key concepts and their practical application. Assessment Presentation of a Case Study Analysis (100%): Analyze and present a real-world crisis communication case. It should include a crisis communication plan, proposed by the students, which responds to the damage to the organization's public image caused by the crisis.